What is PLR?
PLR is the acronym for the term Private Label Rights. The term describes the industry that creates and sells content with permission for people to use as their own. The creator of the work sells the rights to use the intellectual material in ways laid out in the terms of the purchase agreement. PLR allows online and other business owners to provide valuable content to their customers with very little effort.
PLR takes many forms. It can be:
- Blog posts
- …and more
Each piece of content is written in a general way, sticking to a theme or niche which can be used to target and attract clients and customers. This provides continuous information to engage your audience and keep their interest–something very important for keeping businesses top of mind.
Why should you use it?
Websites are more than just goods and services. While the goal may be to land a client, sell a widget, or get someone into your funnel, the bigger goal is to keep them coming back. PLR can provide content that adds value to the goods and services you offer. More than the sale, providing ongoing information and solving problems elevates the value you bring to the table. It gives people a reason to come back and not forget about you.
Your goal may be to sell things or work with people one-on-one, and your time is best spent doing activities that make the sale or get the consultation. You likely don’t have time to spend creating blog posts, writing emails and newsletters, and coming up with new content for the never-ending curiosity of people surfing the net. That’s where PLR comes in. PLR content is just what you need to offer more to your customers! It helps you target their needs and shares your message. This ongoing supply of content helps keep you and your goods and services top of mind when people need what you have to offer.
PLR is pre-written content that you can purchase to use for your business as your own. You can add your branding information and audit the content to best suit your needs. From start to finish, PLR is an easy way to provide value to your customers and make running your business easier and more profitable.