PLR content is authored by experts in specific fields who write in general ways to make the content widely useable. From a six-thousand-word ebook, to a series of blog posts; PLR content strives to reach a wide audience. As a PLR user, your audience is narrow and focused, which means you may want to customize your PLR and give it your own voice.
PLR content is highly malleable
The great thing about PLR is the format allows you to modify it and change it to suit your needs. You can literally do anything you want with the content–from copy and paste to a full edit, you choose how much of the content is modified. Some PLR users opt to use snippets of the information woven in amongst their own content. They dismantle the PLR and use it in chunks and pieces.
Pay attention to the suggested uses
PLR content is generated with a specific use in mind. Pay attention to the suggestions and instructions given by the author to use the PLR to its fullest potential. Your PLR packet will have suggested uses; and many companies offer support via social media groups where you can be a part of a community using PLR. Groups have great collaboration and share ideas for great ways to use PLR that you may not have thought of on your own.
Stick with providers you love
If you love the voice or style of a PLR provider, stick with them, and if they offer membership–join. By sticking with only a few providers, you’ll be sure that your content will have similar style. Doing this will also provide consistency that can reduce the amount of editing you need to do in order to use the content.
Re-use, recycle, and repurpose
PLR content is not one and done. You can modify and re-use the content over and again. Making tweaks here and there allows you to keep the content fresh. This means your investment goes even farther than it would with single-use content.
Your voice matters. Add your branding and perspective to the content, so it represents you and your business to the fullest. Don’t be afraid to modify and edit PLR for your specific needs, and to reflect your unique voice.